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Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat, Brunel, Frédéric F., Fournier, SusanVolume:
20
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2013.797756
Date:
March, 2014
File:
PDF, 172 KB
english, 2014