A Partially Hidden Markov Model of Customer Dynamics for...

Journal of Interactive Marketing 2013 / 8 Vol. 27; Iss. 3

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Romero, Jaime, van der Lans, Ralf, Wierenga, Berend
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Volume:
27
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2013.04.003
Date:
August, 2013
File:
PDF, 1.42 MB
english, 2013
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