Application of the Cognitive Dissonance Theory to the...

Services Marketing Quarterly 2011 / 03 Vol. 32; Iss. 2

Application of the Cognitive Dissonance Theory to the Service Industry

Kim, Young “Sally”
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Volume:
32
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332969.2011.557602
Date:
March, 2011
File:
PDF, 166 KB
english, 2011
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