Remaining within-cluster heterogeneity: a meta-analysis of...

Journal of Marketing Management 2009 / 04 Vol. 25; Iss. 3-4

Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods

Franke, Nikolaus, Reisinger, Heribert, Hoppe, Daniel
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Volume:
25
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725709X429755
Date:
April, 2009
File:
PDF, 282 KB
english, 2009
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