An Experimental Study of Customer Effort, Expectation, and...

An Experimental Study of Customer Effort, Expectation, and Satisfaction

Richard N. Cardozo
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Volume:
2
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150182
Date:
August, 1965
File:
PDF, 1.16 MB
english, 1965
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