Cultural differences in brand designs and tagline appeals

International Marketing Review 2007 / 07 Vol. 24; Iss. 4

Cultural differences in brand designs and tagline appeals

Small, Joseann, Woo Jun, Jong, Lee, Hyung‐Seok
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Volume:
24
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330710761035
Date:
July, 2007
File:
PDF, 110 KB
english, 2007
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