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The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty
Erdoğmuş, İrem, Büdeyri‐Turan, IşılVolume:
16
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/13612021211265818
Date:
September, 2012
File:
PDF, 175 KB
english, 2012