Does organisational culture influence CRM's financial...

Does organisational culture influence CRM's financial outcomes?

Iriana, Reiny, Buttle, Francis, Ang, Lawrence
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2012.732598
Date:
February, 2013
File:
PDF, 331 KB
english, 2013
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