How service quality influences brand equity

International Journal of Bank Marketing 2013 / 02 Vol. 31; Iss. 2

How service quality influences brand equity

Jahanzeb, Sadia, Fatima, Tasneem, Mohsin Butt, Muhammad
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Volume:
31
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652321311298735
Date:
February, 2013
File:
PDF, 174 KB
english, 2013
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