An approach to optimised customer segmentation and...

International Journal of Electronic Customer Relationship Management 2011 Vol. 5; Iss. 3/4

An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features

Namvar, Morteza, Khakabimamaghani, Sahand, Gholamian, Mohammad Reza
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Volume:
5
Year:
2011
Language:
english
Journal:
International Journal of Electronic Customer Relationship Management
DOI:
10.1504/IJECRM.2011.044688
File:
PDF, 263 KB
english, 2011
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