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Disentangling the market value of customer satisfaction: Evidence from market reaction to the unanticipated component of ACSI announcements
Ivanov, Vladimir, Joseph, Kissan, Wintoki, M. BabajideVolume:
30
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2012.09.003
Date:
June, 2013
File:
PDF, 406 KB
english, 2013