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Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe
Coulter, Robin A., Price, Linda L., Feick, LawrenceVolume:
30
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/376809
Date:
September, 2003
File:
PDF, 266 KB
english, 2003