Organizing Successful Co-Marketing Alliances

Journal of Marketing 1993 / 04 Vol. 57; Iss. 2

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin and Sanjit Sengupta
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Volume:
57
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252025
Date:
April, 1993
File:
PDF, 514 KB
english, 1993
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