Competition in the pharmaceutical industry: How do quality...

Journal of Health Economics 2013 / 1 Vol. 32; Iss. 1

Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?

de Frutos, Maria-Angeles, Ornaghi, Carmine, Siotis, Georges
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Volume:
32
Language:
english
Journal:
Journal of Health Economics
DOI:
10.1016/j.jhealeco.2012.07.006
Date:
January, 2013
File:
PDF, 629 KB
english, 2013
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