Marketing Principles and Practice in the Accounting...

European Journal of Marketing 1991 / 06 Vol. 25; Iss. 6

Marketing Principles and Practice in the Accounting Profession: A Review

O′Donohoe, S., Diamantopoulos, A., Petersen, N.
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Volume:
25
Journal:
European Journal of Marketing
DOI:
10.1108/03090569110145402
Date:
June, 1991
File:
PDF, 1.28 MB
1991
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