![](/img/cover-not-exists.png)
Idea generation: customer co‐creation versus traditional market research techniques
Witell, Lars, Kristensson, Per, Gustafsson, Anders, Löfgren, MartinVolume:
22
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/09564231111124190
Date:
April, 2011
File:
PDF, 125 KB
english, 2011