Idea generation: customer co‐creation versus traditional...

Idea generation: customer co‐creation versus traditional market research techniques

Witell, Lars, Kristensson, Per, Gustafsson, Anders, Löfgren, Martin
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Volume:
22
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/09564231111124190
Date:
April, 2011
File:
PDF, 125 KB
english, 2011
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