Cognitive bias in salespersons in specialty drug selling of...

Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry

Wasuja, Sachin, Sagar, Mahim, Sushil,
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Volume:
6
Language:
english
Journal:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/17506121211283217
Date:
November, 2012
File:
PDF, 564 KB
english, 2012
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