A Multiple-discrete/Continuous Model of Price Promotion

Journal of Retailing 2012 / 6 Vol. 88; Iss. 2

A Multiple-discrete/Continuous Model of Price Promotion

Richards, Timothy J., Gómez, Miguel I., Pofahl, Geoffrey
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Volume:
88
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2012.01.002
Date:
June, 2012
File:
PDF, 389 KB
english, 2012
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