Why Some New Products Are More Successful Than Others

Journal of Marketing Research 2001 / 08 Vol. 38; Iss. 3

Why Some New Products Are More Successful Than Others

David H. Henard and David M. Szymanski
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Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558530
Date:
August, 2001
File:
PDF, 2.99 MB
english, 2001
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