Application of data mining techniques for customer lifetime...

International Journal of Business Information Systems 2010 Vol. 6; Iss. 4

Application of data mining techniques for customer lifetime value parameters: a review

Aeron, Harsha, Kumar, Ashwani, Janakiraman, M.
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Volume:
6
Year:
2010
Language:
english
Journal:
International Journal of Business Information Systems
DOI:
10.1504/IJBIS.2010.035744
File:
PDF, 216 KB
english, 2010
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