Environmental Problems and Marketing || The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors
Pam Scholder Ellen, Joshua Lyle Wiener and Cathy Cobb-WalgrenVolume:
10
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/30000238
Date:
January, 1991
File:
PDF, 2.20 MB
english, 1991