Consumer Conformity: Review and Applications for Marketing...

The Journal of Marketing Theory and Practice 1999 / SUM Vol. 7; Iss. 3

Consumer Conformity: Review and Applications for Marketing Theory and Practice

Dana-Nicoleta Lascu and George Zinkhan
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Volume:
7
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469964
Date:
January, 1999
File:
PDF, 1.56 MB
english, 1999
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