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Brand personality: A meta-analytic review of antecedents and consequences
Eisend, Martin, Stokburger-Sauer, Nicola E.Volume:
24
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-013-9232-7
Date:
September, 2013
File:
PDF, 151 KB
english, 2013