Drivers of in‐group and out‐of‐group electronic...

European Journal of Marketing 2013 / 07 Vol. 47; Iss. 7

Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM)

Lingreen, Adam, Luís Abrantes, José, Seabra, Cláudia, Raquel Lages, Cristiana, Jayawardhena, Chanaka
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Volume:
47
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561311324219
Date:
July, 2013
File:
PDF, 250 KB
english, 2013
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