Analysis of customer profit contribution for banks with the...

Service Business 2013 / 03 Vol. 7; Iss. 1

Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps

Lin, Tyrone T., Lee, Chia-Chi, Lin, Hsiao-Chi
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Volume:
7
Language:
english
Journal:
Service Business
DOI:
10.1007/s11628-012-0144-z
Date:
March, 2013
File:
PDF, 260 KB
english, 2013
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