Marketplace footprints: connecting marketing communication...

European Journal of Marketing 2010 / 06 Vol. 44; Iss. 5

Marketplace footprints: connecting marketing communication and corporate brands

Melewar, T.C., Spotts, Harlan E., Weinberger, Marc G.
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Volume:
44
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561011032289
Date:
June, 2010
File:
PDF, 339 KB
english, 2010
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