Mobile phone choice: technology versus marketing. The brand...

European Journal of Marketing 2010 / 06 Vol. 44; Iss. 5

Mobile phone choice: technology versus marketing. The brand effect in the Italian market

Melewar, T.C., Petruzzellis, Luca
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Volume:
44
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561011032298
Date:
June, 2010
File:
PDF, 151 KB
english, 2010
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