“Living the brand”: brand orientation in the...

“Living the brand”: brand orientation in the business‐to‐business sector

Melewar, T.C., Baumgarth, Carsten
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Volume:
44
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561011032315
Date:
June, 2010
File:
PDF, 198 KB
english, 2010
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