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A Resource-Matching Based View of Sponsorship Information Processing
Deitz, George D., Myers, Susan Wesson, Markley, MelissaVolume:
31
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2009.10505258
Date:
March, 2009
File:
PDF, 1.34 MB
english, 2009