Brand name and promotion in online shopping contexts

Journal of Fashion Marketing and Management 2009 / 05 Vol. 13; Iss. 2

Brand name and promotion in online shopping contexts

Park, Minjung, Lennon, Sharron J.
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Volume:
13
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/13612020910957680
Date:
May, 2009
File:
PDF, 139 KB
english, 2009
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