Segregation vs aggregation in the loyalty program: the role...

European Journal of Marketing 2013 / 07 Vol. 47; Iss. 8

Segregation vs aggregation in the loyalty program: the role of perceived uncertainty

Yi, Youjae, Jeon, Hoseong, Choi, Beomjoon
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Volume:
47
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561311324309
Date:
July, 2013
File:
PDF, 138 KB
english, 2013
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