Decision‐contextual and individual influences on scarcity...

European Journal of Marketing 2013 / 07 Vol. 47; Iss. 8

Decision‐contextual and individual influences on scarcity effects

Ku, Hsuan‐Hsuan, Kuo, Chien‐Chih, Yang, Yi‐Ting, Chung, Tzu‐Shao
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Volume:
47
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561311324345
Date:
July, 2013
File:
PDF, 200 KB
english, 2013
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