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Exploring the drivers, scope and perceived success of e‐commerce strategies in the UK retail sector
Dennis, Charles, Doherty, Neil F., Ellis‐Chadwick, FionaVolume:
43
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560910976474
Date:
September, 2009
File:
PDF, 118 KB
english, 2009