Effects of message framing and involvement on price deal...

Effects of message framing and involvement on price deal effectiveness

Gamliel, Eyal, Herstein, Ram
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
46
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561211247838
Date:
September, 2012
File:
PDF, 159 KB
english, 2012
Conversion to is in progress
Conversion to is failed