Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?
Jasmin Baumann, Kenneth Le Meunier-FitzHughVolume:
4
Language:
english
DOI:
10.1007/s13162-013-0039-8
Date:
June, 2014
File:
PDF, 438 KB
english, 2014