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The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation
Hsuan-Hsuan Ku, Chien-Chih Kuo, Wei-Luen Fang, Ya-Wen YuVolume:
25
Language:
english
DOI:
10.1007/s11002-013-9241-6
Date:
March, 2014
File:
PDF, 248 KB
english, 2014