An empirical investigation of consumers’ willingness-to-pay...

Marketing Letters 2014 / 06 Vol. 25; Iss. 2

An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses

Cenk Koçaş, Kivilcim Dogerlioglu-Demir
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Volume:
25
Language:
english
DOI:
10.1007/s11002-013-9235-4
Date:
June, 2014
File:
PDF, 449 KB
english, 2014
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