Ingredient branding and feedback effects: The impact of...

Marketing Letters 2014 / 06 Vol. 25; Iss. 2

Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

Jeffrey P. Radighieri, Babu John Mariadoss, Yany Grégoire…
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Volume:
25
Language:
english
DOI:
10.1007/s11002-013-9231-8
Date:
June, 2014
File:
PDF, 282 KB
english, 2014
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