Effectiveness of online advertising channels: a...

Effectiveness of online advertising channels: a price-level-dependent analysis

Spilker-Attig, Andrea, Brettel, Malte
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Volume:
26
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/02672571003594663
Date:
May, 2010
File:
PDF, 242 KB
english, 2010
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