Does the online channel pay? A comparison of online versus...

The International Review of Retail Distribution and Consumer Research 2010 / 09 Vol. 20; Iss. 4

Does the online channel pay? A comparison of online versus offline information search on physical store spend

Sands, Sean, Ferraro, Carla, Luxton, Sandra
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Volume:
20
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2010.504006
Date:
September, 2010
File:
PDF, 440 KB
english, 2010
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