A Hybrid Choice Model That Uses Actual and Ordered...

A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information

Anand V. Bodapati and Aimee Drolet
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162370
Date:
August, 2005
File:
PDF, 1.50 MB
english, 2005
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