Marketing strategy implementation in higher education: A...

Journal of Marketing Management 2011 / 10 Vol. 27; Iss. 11-12

Marketing strategy implementation in higher education: A mixed approach for model development and testing

Naidoo, Vik, Wu, Terry
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Volume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2011.609132
Date:
October, 2011
File:
PDF, 279 KB
english, 2011
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