Consumer Ethnocentrism: Construction and Validation of the...

Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Terence A. Shimp and Subhash Sharma
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Volume:
24
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151638
Date:
August, 1987
File:
PDF, 508 KB
english, 1987
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