Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors
von Wallpach, Sylvia, Kreuzer, MariaVolume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2012.02.032
Date:
September, 2013
File:
PDF, 531 KB
english, 2013