Editorial: Broadening the Scope of Consumer Research

Journal of Consumer Research 2010 / 04 Vol. 36; Iss. 6

Editorial: Broadening the Scope of Consumer Research

Deighton, John, MacInnis, Debbie, McGill, Ann, Shiv, Baba
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Volume:
36
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/651925
Date:
April, 2010
File:
PDF, 121 KB
english, 2010
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