One Individual, Two Identities: Frame Switching among...

Journal of Consumer Research 2008 / 08 Vol. 35; Iss. 2

One Individual, Two Identities: Frame Switching among Biculturals

Luna, David, Ringberg, Torsten, Peracchio, Laura A.
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Volume:
35
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/586914
Date:
August, 2008
File:
PDF, 295 KB
english, 2008
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