A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models
Verbraken, Thomas, Verbeke, Wouter, Baesens, BartVolume:
25
Language:
english
Journal:
IEEE Transactions on Knowledge and Data Engineering
DOI:
10.1109/TKDE.2012.50
Date:
May, 2013
File:
PDF, 1.28 MB
english, 2013