A Comparative Evaluation of Multiattribute Consumer...

Management Science 1984 / 05 Vol. 30; Iss. 5

A Comparative Evaluation of Multiattribute Consumer Preference Models

Imran S. Currim and Rakesh K. Sarin
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Volume:
30
Language:
english
Journal:
Management Science
DOI:
10.2307/2631371
Date:
May, 1984
File:
PDF, 2.40 MB
english, 1984
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