Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model
Arno J. Rethans, John L. Swasy and Lawrence J. MarksVolume:
23
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151776
Date:
February, 1986
File:
PDF, 637 KB
english, 1986