The Advertising–price Relationship: Theory and Evidence

International Journal of the Economics of Business 2008 / 07 Vol. 15; Iss. 2

The Advertising–price Relationship: Theory and Evidence

Iwasaki, Natsuko, Kudo, Yasushi, Tremblay, Carol Horton, Tremblay, Victor J.
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Volume:
15
Language:
english
Journal:
International Journal of the Economics of Business
DOI:
10.1080/13571510802134213
Date:
July, 2008
File:
PDF, 153 KB
english, 2008
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